There was a tweet which placed, among others, copy ewriting as one of the top skills to have in 2023. It naturally caught my attention, and I even copied and messengered the content to my daughter, both for informing her, and for saving the tweet for future reference. For one thing, anything related to writining, editing, copy editing and copy writing is sure to draw my attention.
So, first, here is the content of the tweet:
Symposium on The Hidden Truth by Dr Adhikari: https://adhikpost.com/symposium-on-
What is copywriting?
Copywriting is the practice of crafting written text so as to inform, inspire or persuade. Copywriting can be implemented in sales letters, blog posts, advertisements and social media posts, among others.
As Meghan Keaney Anderson says,
Copywriting is like a call-to-action, but on a bigger scale: Copywriters are trying to get people to feel, think, or respond — or, ideally, to Google the slogan or brand to learn more about the campaign. And where a blog post like this one has the luxury of hundreds of words with which to make a case, copywriters only have a few words to make their case.”
There are many helpful formulae or formats for copywriting that sells or at least engages the reader/audience.
Headlines with words like: crazy, now, fast, amazing, instant(ly) are catchy.
Srating with a short anecdote is always in place. So is pithy sentence, or a joke.
AIDA is another easy but effective formula, where AIDA stands for:
Show, don’t tell!
Sellin’ Ain’t Tellin’
There is a story of a successful salesman, who, when asked his number one sales trick, replied, , “Sellin’ ain’t tellin!’ In other words: Don’t TALK about your product. Instead, SHOW people what it can do.
“The sole purpose of the first sentence in an ad is to get you to read the second sentence.”
– Joe Sugarman
Be Very Specific
Your headline needs to be very specific; beating about the bush won’t work!
Answer these questions in terms of numbers, time, methodology, etc: What will happen, by when, how?