Seth Godin – Leadership vs. Management – What it means to make a difference:
How can you become more of a leader than a manager?

Kathmandu, December 02-
We’ve published this piece, in view of the lack of quality leadership material in the country, hoping it may prove helpful to many. -Editor
The world-renowned marketing and leadership author Seth Godin talks about the difference between leadership and management, the confusion surrounding them, and why the world needs more leaders. Key Points: • Management works well in terms of increasing economic efficiency and productivity. But, in the face of rapid change, the world needs leadership to get through this stage of unprecedented transformation. 
• You should strive for excellence. Producing something truly great is the only way to build competitive advantage because sophisticated robots, artificial intelligence, and low-paid labor will handle the trivial job of assuring quality.
• You should focus on “soft skills” which are actually “real skills”. Those are the characteristics that differentiate a potential employee from a robot.
• Effective leadership can help companies navigate difficulties and failures, and eventually find successful processes to get forward. Questions to consider:
• How can you become more of a leader than a manager?
• How can you and your organization strive for excellence instead of just quality?
• Are you focusing on real skills?
• How can you make better processes in order to fail more efficiently?
Youtube: https://www.youtube.com/watch?v=qzoIAJYPQwo
Seth W. Godin, also known under his pen name as “F. X. Nine” (born 1960), is an American author, marketing expert, entrepreneur, and a former dot-com business executive



